Building Your Personal Brand taught by Cathy McDaniel - McDonough

Building Your Personal Brand! 
Cultivating a Seller and Buyer Pipeline 
Free! 3 Hour CE 

Marketing is no longer about creating demand measured in sales, but building relationships measured in trust. Organizations, products and services all have an identity. It’s through your identity that you build a relationship in the minds of customers by defining who and what your value proposition represents. But this is only half the equation - the more purposeful component to identity building is the ability to influence customer behavior to purchase. Endless logos and ad making will not get you there.

There are several factors that drive change in the new era of marketing. You will need toreplace some of your marketing techniques today with identity branding. Branding is all aboutYOU, engagement and collaboration. So let’s get personal and gear up for a a great real estate season. 

Sponsor:  Jan Townley | jantownley@atlanticbay.com